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Case Studies

An Industry Solution to Drive New Business

City of Greenville

FUEL and the City of Greenville partner to attract both national and international business

The City of Greenville has emerged as a dynamic, culturally sophisticated destination that attracts hundreds of thousands of visitors each year to its award-winning Main Street district and surrounding foothills of the Blue Ridge Mountains. There are countless opportunities for shopping, dining, recreation, and entertainment, both indoors and out. The Greenville area has also become a breeding ground for advanced manufacturing, attracting a number of international businesses and major OEMs, such as BMW, Michelin, Fluor Corporation, GE Power, Lockheed Martin, and more. In the last year, the City of Greenville came to FUEL and tasked us with creating a custom website that was multifaceted, immersive, and informative. The goal was to give site selectors and relocation officers the relevant information they needed to present Greenville as a valid corporate headquarters destination for national and international businesses.

The FUEL Initiative

The FUEL team came up with a solution that not only worked, but was above and beyond what the client expected. In addition to creating a dynamic, responsive (e.g. adaptive) website that presented the City of Greenville in all its glory, we built-in a customizable feature that is without precedent in the industry. Our design made it possible for site selectors to create their own, unique, customized digital brochure that could be shared online, or downloaded into a printable PDF format. The goal was to allow each user to search the new City of Greenville site for pertinent information and then hand-pick the specific information that was a high priority in the selection process—to share with the C-Level or Board members—and present the custom piece in professionally dynamic way. Not only was this initiative a huge success, but it has changed the way the industry is designing websites and reimagining the way information that can be served up to prospects and decision makers.

Project Date: 2015-current

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