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Case Studies

Designing A Global Digital Marketing Plan

Nanuku Fiji

FUEL and the developers at Nanuku Fiji go around the world in 80 days to build a sales pipeline from scratch

Nanuku Auberge Resort is a luxury resort and tourist destination in Fiji that is anchored by one of the premier hoteliers in the world: Auberge Resorts Collection. Known for creating a collection of unmatched resort experiences around the globe, each with a unique sense of place all their own, Auberge immerses families and individuals in a world of luxury, wonder, and enchantment. In addition to building awareness about Nanuku as a coveted tourist destination, we were tasked with driving qualified prospects to the rare living experience at this beachfront resort. They are offering a limited selection of homesites, villas, and custom homes with amenities and privileges provided by Auberge Resort.

The FUEL Initiative

To drive high-quality leads to both the resort and to the real estate offering, FUEL was tasked with targeting families and individuals in a number of locations around the globe, including the United States, Australia, New Zealand, and local Fijians, among others. The challenge was complicated by the fact that our marketing required unique messages for each demographic. What motivated someone in California was not necessarily what motivated someone in Melbourne. We had to customize our marketing initiatives—both digital and traditional—according to geographic location and customer demo-/psycho-graphics.

Project Date: 2015-current

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