Case Study

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Challenge

Since 1987, Integral Solutions Group (ISG) has been a highly reliable technology provider for a number of leading companies in a variety of industries. By providing comprehensive IT services and solutions to large and mid-size businesses, ISG has a reputation for being a trusted industry expert, offering network security, data backup, and disaster recovery. They had one problem: many companies in the Carolinas and Georgia didn’t know about them. They had a classic brand-awareness issue.

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Strategy

After conducting industry research and truly understanding their business model and customer base, FUEL developed a strategy to build brand awareness and convert more quality corporate leads. Our strategy consisted of both digital and traditional advertising initiatives: a brand identity package, website overhaul, SEO/SEM implementation, eBlast campaign, print ads and collateral, sponsored ads/stories, remarketing, and more. NOTE: ISG had never done digital marketing and was skeptical about how effective it would be.

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Results

The campaign, which featured multiple elements, was an instant success—especially the digital element. After a short test period, and with a nominal budget, ISG was able to bring in one of the largest retainer clients they had signed to date—a client they likely never would have secured had they not taken the chance to try a strategic digital marketing plan. Much credit goes to them for taking that leap of faith.

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Numbers

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Within four months of implementing a new SEM campaign, ISG landed their biggest client.

+180%

Increased qualified leads 180% over the first year of digital marketing efforts.

The FUEL team is amazing. Their digital knowledge, business savvy, and passion to create real-world solutions has helped us increase our sales by more than 40% over the last year.

— Kim Mann, VP of Sales & Marketing
Integral Solutions Group

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