Case Study

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Challenge

Each year, FUEL selects a local non-profit to support with marketing initiatives. For the past two years, FUEL has chosen to work with the Meyer Center for Special Children. This terrific organization is dedicated to helping children with special needs reach their potential. They believe every child has value and deserves a chance, regardless of perceived disabilities or limitations. To be successful, they depend on donations of time and money from individuals and businesses in the Greater Greenville area. They came to us with a threefold task: 1) building awareness, 2) finding and engaging new donors, and 3) successfully promoting annual fundraising events.

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Strategy

The FUEL team came up with an integrated strategy that combined both traditional and digital marketing. We began by overhauling the website in order to tell their story more effectively and by making it easy for visitors to donate and lend support. We wanted the new responsive, mobile-friendly site to serve as a great resource for all levels of visitors. Additionally, we developed and implemented effective, multi-faceted marketing strategies to help drive leads, secure donations, engage advocates, and meet their yearly fundraising goals.

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Results

The positive change from our work was felt almost immediately. The Meyer Center saw an uptick in activity from new visitors—both individuals and companies—and they were able to successfully drive interest and support to the major fundraisers that are critical to their fiscal health. Today, we are working with the Meyer Center as they are going through an exciting campaign to drive funds and support for a new building to accommodate more children and provide more optimal learning conditions.

Our relationship with FUEL has been a success from day one. Their team understands how critical our fundraising goals are each year—and they help us achieve our mission through our web presence, digital strategies, event materials, and overall branding efforts. A significant part of our success is due to their strategic marketing expertise.

— Shannon Spurrier, Director of Marketing
Meyer Center for Special Children

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