Case Study

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Challenge

In the fall of 2016, Aaron Davis, a successful entrepreneur in Upstate South Carolina, came to FUEL with the task of successfully launching a new gym that is part of a national franchise—a franchise that boasts more than 100 locations around North America, and is based out of Georgia (just outside of Atlanta). Our challenge: to help him get 1,000 pre-enrolled customers before they opened in exactly 72 days.

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Strategy

To drive quality leads that would convert to new memberships required a very aggressive, highly targeted digital campaign that would get the right message, to the right people, in the right way. Given the time constraint, there was little margin for error. FUEL conducted a deep, accelerated, competitive analysis, and then deployed a strategy that focused on Google AdWords and Facebook Ads that would drive prospects to a custom Landing Page. We also actively monitored all campaign data, or "chatter," in real time to determine lead behavior and modify accordingly.

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Results

Our efforts were rewarded, as we managed to exceed the "1,000 customer goal" within the 72-day time period ending on January 12. FUEL was able to reach 80k unique eyeballs and engage 33.8k individuals through this targeted digital campaign. In fact, we drove the 2nd highest total of pre-enrollments for any gym in the franchise in more than a decade. Even more impressive, as of August 15, 2017, the new gym was within 300 memberships of having the most members of any of the franchise's other 100+ locations.

FUEL did a great job enabling us to hit our numbers. They came in, hit the ground running, and delivered a home run. Their knowledge of digital marketing is deep and they are a pleasure to work with. Thanks to them, our Grand Opening was a success.

— Aaron Davis, Owner
Boiling Springs Gym

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